UEFA approves pitch-side rainbow adverts despite rejecting Munich display – The Athletic - Techy Hunters


Saturday, June 26, 2021

UEFA approves pitch-side rainbow adverts despite rejecting Munich display – The Athletic

What has UEFA said?

A UEFA statement said: “Every partner can decide on their respective messages, artwork and activation activities and their decisions to transmit a message of tolerance and inclusion is fully supported by UEFA.

“We firmly believe in equal rights for all, and this includes supporting the LGBTQI+ community within the framework of our Equal Game campaign.

“For further information please contact the respective partner directly.”

What have the advertisers said?

A Booking.com statement read: “As a brand for everyone, Booking.com strongly believes in bringing across messages of unity and inclusion, recognizing the role of travel as a force for good in the world.

“With a mission to make it easier for everyone to experience the world, creating a truly inclusive travel platform and experience for all, we believe that football, like travel, has the power to bring us closer.

“We will always be a champion for everyone’s right to #TravelProud, as well as achieving an #EqualGame.”

Have other displays not been allowed?

On Tuesday, UEFA controversially rejected the Munich mayor’s proposal to illuminate the Allianz Arena in rainbow colours for a match between Germany and Hungary.

The request came a few days after the Hungarian parliament recently passed a law that bans the promotion or portrayal of homosexuality or gender reassignment.

UEFA said that “given the political context of this specific request — a message aiming at a decision taken by the Hungarian national parliament — UEFA must decline this request”.

What has been approved previously?

There have been no problems with some other displays of LGBTQI+ imagery at stadiums during Euro 2020.

UEFA opened an investigation after Manuel Neuer wore a rainbow armband at Germany’s games against France and Portugal. They swiftly closed it as they deemed it not to be a political message.

The same applied to a pre-match display of rainbow flags before Germany’s match with Hungary in Munich – despite the decision not to allow the Allianz Arena to be lit up in rainbow colours.

Is homophobia an issue at Euro 2020?

Yes — UEFA is currently investigating “potential discriminatory incidents” at two matches played at the Puskas Arena in Budapest during Euro 2020.

They are also investigating another during Hungary’s game in Munich.

In Hungary’s opening game against Portugal, photographs emerged on social media that demonstrated Hungarian fans raising banners voicing their opposition against LGBTQ+ people inside the Puskas Arena.

A further demonstration by fans ahead of the game against France saw them protest against the taking of a knee before kick-off.

UEFA also opened an investigation into the rainbow captain’s armband worn by Germany’s Manuel Neuer in support of the LGBTQ+ community. However, they quickly closed proceedings saying Neuer “was promoting a good cause”.

(Photo: Alex Gottschalk/DeFodi Images via Getty Images)

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