UEFA unveils 2022 Champions League final branding – Inside World Football - Techy Hunters


Wednesday, September 22, 2021

UEFA unveils 2022 Champions League final branding – Inside World Football

September 22 – UEFA has unveiled the branding for the 2022 UEFA Champions League final to be played at the Gazprom Arena in Saint Petersburg.

Inspried by famous Russian art movements, while referencing some of the city’s most spectacular features, the graphic isin an abstract art style, inspired by Russian artists Wassily Kandinsky and Kazimir Malevich.

The visual aims to capture the atmosphere and celebrations around the White Nights festival, which will be celebrated when the final will take place and includes references to Saint Petersburg’s iconic bridges, which cross the river Neva.

Also depicted are the Scarlet Sails, famously known as part of the Saint Petersburg White Nights festival. The Bronze Horseman, a monument to the city’s founder Peter the Great and Saint Isaac’s Cathedral are also included in the design.

The design was created by renowned local artist Maksim Zhestkov, who used a technique called Suprematism, an art movement focused on basic geometric forms, which was developed by Malevich over a century ago.

“Working on a piece for the UEFA Champions League final was a creative challenge, as it had to capture the revolutionary spirit of Saint Petersburg that is hidden behind the classical facades of the city and include modern landmarks of the city, together with its more recognizable buildings, built centuries ago,” Zhestkov said.

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