DAZN Group Reveal Details Of Groundbreaking Coverage Of UEFA Women’s Champions League – Forbes - Techy Hunters


Monday, October 4, 2021

DAZN Group Reveal Details Of Groundbreaking Coverage Of UEFA Women’s Champions League – Forbes

Beginning tomorrow, for the first time ever all 61 matches in the UEFA Women’s Champions League will be available to stream live for free around the world on the DAZN Group YouTube channel as part of a groundbreaking four-year partnership for women’s sport.

DAZN will guarantee every single match for the season, the first to feature a 16-team group stage with centralized television rights guaranteeing each participating team an income of €400,000 ($464,538), will be available for global audiences in up to three languages – in the language of the home team, the away team and, if not already covered, in English “and thus is another major step towards increasing the potential fan-base and growing the competition overall”.

Starting with champions FC Barcelona’s match against Arsenal tomorrow, DAZN will travel to a different city on each match day for its official Game of The Week, giving its viewers an “up close and personal look at all aspects of the game”. The Game of the Week will be presented by a rotating group of iconic faces from soccer and the wider sports and entertainment world. The second Game of the Week on October 13 will be Juventus v Chelsea.

Each broadcast will feature analysis from pundits based in the relevant territory in what DAZN has called “the biggest on-air team ever assembled to cover women’s soccer for a single broadcaster”. DAZN’s new talent group includes Pien Meulensteen currently working with Manchester United TV, in English, long established women’s soccer journalist and Eurosport presenter, Romain Balland in French, former professional soccer player turned presenter, Sandra Riquelme in Spanish, broadcast veteran Pierluigi Pardo in Italian and former Bayern Munich and Wolfsburg player, Verena Schweers in German.

In addition, DAZN is committed to keeping fans in touch with all the action through a steady stream of social media content showcasing the breadth and depth of the women’s game. On YouTube, there will be hundreds of pieces of non-live content released annually featuring the players, clubs and goals from the season. They will also utilize Instagram and Twitter to bring a global audience the best narratives and reactions around the competition with both men’s and women’s soccer equally featured on their channels.


“I am thrilled about this partnership” said UEFA Women’s Champions League record goalscorer Ada Hegerberg who was announced as DAZN Group’s first season-long women’s soccer global ambassador today. “For people to have access to our games wherever they are is a massive move in the right direction, which was long overdue in my eyes. Looking at the content DAZN is planning, to put the spotlight on players and stories across all places, will take things to the next level too”.

On announcing their deal, DAZN Group released a short promotional video “We All Rise”. Building on this and a shared mission with UEFA and YouTube of turning more female athletes into household names and inspiring the next generation of players, DAZN is unveiling the next installment of “We All Rise” – a special six-part series that will shine a light on women’s soccer in six influential European cities, from grassroots and local community to the professional game itself.

During each week of group stage play, DAZN will premiere a new short-form episode at half-time across all matches that features a diverse mix of locals from each city – including professional players, coaches, grassroots players, clubs and local officials. “Collectively, their unique voices and powerful experiences converge to tell the first-hand story of that city’s rich history of the game and revealing how – finally – women’s soccer is indeed on the rise”.

London will be first city featured tomorrow with the episode featuring interviews with members of English club team Dulwich Hamlet, community girls football club Hackney Laces, Britain’s first female Muslim football referee JJ Roble, former manager of the Arsenal Women’s team Vic Akers O.B.E., London Mayor Sadiq Khan, star players and legends including Katie Chapman.

The second episode will star freestyle footballer and Common Goal member Lisa Zimouche, Paris Saint-Germain (PSG) player Kadidiatou Diani, PSG Academy up-and-comer Laurina Fazer, PSG legend and Common Goal member Arianna Criscione, Muslim women’s football community collective Les Hijabeuses and inclusive amateur women’s football team Cacahuètes. Following its broadcast premiere, each episode will be available to watch on the DAZN Group YouTube channel.

Through their partnership with UEFA, DAZN is putting into action a plan to close “the coverage gap” around the lack of regular women’s sport on all forms of media. Their research in partnership with The Female Quotient reveals that there is a 30% gap between the 93% of sports fans who watch men’s sports regularly and those that watch women’s (63%). 64% of consumers say they do not watch women’s sports because they do not know enough about the athletes and teams, don’t believe they have as many opportunities to watch women’s sports or are not aware of where they can watch it. They believe the minimal promotion of events, broadcast disparities and a lack of steady media and social coverage and storytelling creates a significant barrier to viewership and that increased visibility is critical to narrow and close the gap.

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